The ONCE branches out into the hotel sector
The Confortel brand is created to unify the image of all the company's hotels and create a stronger brand image.
First brand change. It becomes Confortel Hoteles and the logo is redesigned. Efforts are made to gain greater corporate image recognition in the sector.
A brand claim is created: You matter to us. A step forward and a way of getting closer to our customers by presenting a more friendly brand.
New brand claim: Discover the best in you. An effort to get customers more involved with the brand and make them part of it, inviting them to share in our journey rather than just offering services.
The ILUNION brand is created as an umbrella brand comprising all the ONCE companies and its Foundation, creating a stronger and more synergistic image.
Confortel Hoteles becomes ILUNION Hotels, concluding the brand change to ILUNION that began the previous year.